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height="50" colspan="2" align="center" class="tit"><span style="color: #000000">特?#20272;?#20026;什么低调应对“商标劫?#20445;?/span></td> </tr> <tr align="center"> <td width="20%" height="30" class="tit ablack" style="BORDER-RIGHT: #e9e9e9 1px solid; BORDER-TOP: #e9e9e9 1px solid; BORDER-LEFT: #e9e9e9 1px solid; BORDER-BOTTOM: #e9e9e9 1px solid" >知识产权网</td> <td width="80%" style="BORDER-RIGHT: #e9e9e9 1px solid; BORDER-TOP: #e9e9e9 1px solid; BORDER-LEFT: #e9e9e9 1px solid; BORDER-BOTTOM: #e9e9e9 1px solid" ><span style="color: #000000">新闻来源:admin 发?#38469;?#38388;:2016/4/15 10:42:15</span></td> </tr> <tr> <td class=black id=fontzoom colspan="2"><table width="100%" border="0" align="center" cellspacing="0"> <tr> <th scope="row"><DIV class="bshare-custom icon-medium"> <DIV class="bsPromo bsPromo2"></DIV><A class=bshare-qzone title=分享到QQ空间 buttonIndex="0"></A><A class=bshare-sinaminiblog title=分享到新浪微博 buttonIndex="0"></A><A class=bshare-renren title=分享到人人网 buttonIndex="0"></A><A class=bshare-qqmb 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TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  特?#20272;?#22312;华商标被抢注,包括”TESLA”、”特?#20272;薄ⅰ盩esla Motors” 三枚商标均被抢注,其中”TESLA”在华商标遭索价约为两亿元人民币,此事件被媒体称之为”商标劫?#20445;?#36825;一定程度也解释了,为什么上半年特?#20272;?#27773;车一位高管宣布进军中国,并?#26131;?#36161;相应的店面之后,迟迟没有更多的动作。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  但是,这里面让人疑惑的事情是,特?#20272;?#27773;车从今年早些时候开始着手处理此事,有关媒体报道了,其已经购买了被抢注的”TESLA MOTORS”商标,这些事情进行的静悄悄。特别是另外一个商标的持有者已经就此事在媒体上发声?#20445;?#29305;?#20272;?#27773;车方面还没有太多的回应,这和一贯高调行事的Musk形成反差,为什么如此低调?特?#20272;?#27773;车?#24335;?#32039;?还是别的因素,且听笔者粗见。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px"> <STRONG style="COLOR: rgb(24,90,164)"> 第一、特?#20272;?#27773;车没有充?#20540;淖式?#35299;决”商标劫?#20445;?/STRONG></P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  媒体报道,在华注册的商标中,”TESLA”2006年注册,2009年6月获批,保护范围涵盖陆、海、空用运载工具,商标持有人要加三千万美元。相对应于此前的Ipad的商标,这个要价并不算高,但是对于特?#20272;?#27773;车来讲,刚刚开始盈利,这个数额超越了纯利的数额。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  所以,价格原因也应是特?#20272;?#36827;军中国几个最棘?#20540;?#21407;因之一,但是不是唯一原因。另外一人申请的 ”TESLA MOTORS”等商标已于2010年1月获批,并且据媒体证实,已经在今年5月份转让给特?#20272;?#27773;车,没有相关的信息显示这次转移原来的申请人获得多少的收益,不过相对应特?#20272;?#27773;车愿意给”TESLA”商标二百万,五月份的转让金额也不在少数。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  当然,仅仅依?#31354;?#39033;购买的商标还不够,特?#20272;?#27773;车虽然购买了一项被抢注的商标,作为主营汽车行业来讲,?#23637;?#30340;商标保护的领域仅仅在于”铁路车辆、雪橇(车)、飞机、船”等领域,如果想要对抗已经被抢注的”TESLA”商标,还没有充?#20540;?#23454;力。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  特?#20272;?#27773;车在等待什么?资料显示”TESLA”商标在今年三月份进行”撤销三年不使用审核?#20445;?#36317;离2009年的审核通过已经三年的时间,这可能也是特?#20272;?#27773;车努力的方向之一。至少目前来看,和谈遇阻,运用法律手段进行”撤销?#24065;?#24212;该是另外一个方向,与其说现在是低调等待,更不如说是另外一种幕后的努力。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px"> <STRONG style="COLOR: rgb(24,90,164)"> 第二、中国电动车市场能够给特?#20272;?#27773;车更多的时间?</STRONG></P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  这更让人疑惑了,特?#20272;?#27773;?#31561;?#27492;淡定,如果晚进入中国市场会有什么样的结果?事实上,特?#20272;?#27773;车在北美的成功,以及中国电动车”?#26469;?#27442;动”的状态来讲,在北美的水土更加适应特?#20272;?#27773;车的成长,针对于中国来言,整个新能源汽车的不完善,这些需要汽车制造商和政府联合在一起进行市场孕育。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  特?#20272;═esla)汽车为什么能够在北美获胜,因为美国对于新能源汽车的市场培育要优于中国,在美国的新能源车辆有着一定的市场?#21152;新剩?#34429;然几个百分点的市场?#21152;新?#19981;能够说一定能给整个新能源汽车领域带来多少利润,至少有一点,能够让更多地消费者之间传递新能源汽车理念,逐步实现突破,对于当下新能源汽车的状态,这是非常重要的。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  但是,包括?#24708;?#26426;在内众多行业,大家都看到了,第一个吃螃?#36820;?#26410;必是吃最多螃?#36820;?#20154;,不少汽车制造商都在等待新能源汽车市场来临,而不是积极主动去争取这个来临的局面,?#24335;?#20197;及?#38469;?#31561;多方面的限制条件,让更多的车企在发展?#32422;?#30446;前盈利业务的同?#20445;?#21435;观察整个行业发展的动态。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  所以,这个时候来讲,特?#20272;?#27773;车还需要时间,至少在展?#20540;?#38271;度和广度上来讲,其发?#39038;?#24230;还不能像一些成熟汽车制造商那样,在全世界范围内进行扩充。因为,如果想要以超出市场的速度发展新能源行业,意味着新能源汽车所需要的充电、换电等基础设施?#23478;?#30001;汽车制造商自行完善,这个方面意味着巨大的?#24335;?#25903;出,我们前不久也看到了Fisker、Coda等新能源汽车制造商纷纷落马,所以这个时候,在能够前行的市场领域内站稳脚跟,在一些未来的市场上打时间差,这些对于特?#20272;?#27773;车来讲,吊足潜在消费者胃口的同?#20445;?#20570;足前期市场也是一个策略之一。</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px"><STRONG style="COLOR: rgb(24,90,164)">  第三、产品定位和行业气候让特?#20272;?#27773;车更多观察?</STRONG></P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  进军中国,产品定位是关键因素。或者更退一步来讲,特?#20272;?#27773;车在中国是否准备好和一些超级豪华车竞争了?#31354;?#28857;估计Musk?#32422;?#24515;里也没有底气。在产品定位上,在美国特?#20272;?#27773;车Model S售价基本版,两挡分别售价为6.24万美元和7.24万美元,Model S Performance版的售价8.74万美元。折合人民币这个价位不算高,但是对?#35748;?#32654;国2013 Audi A6的售价4.17万美元和7.23万美元之间,如果采用同样的战略,说明特?#20272;?#27773;车在中国的定位事实上要高于奥迪A6,这意味着特?#20272;?#35201;攻占一个正在被德国三家豪华车车企奥迪、宝马和奔驰把?#20540;那?#22312;消费群体,这些人选择的时候,能否尝新动辄花费巨额?#24335;?#36141;买特?#20272;?/P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">  行业气候上面来讲,大家都发现了最近媒体报道汽车?#21271;?#21033;”、”豪华?#24403;?#21033;”等因素,此外,在当前的?#38382;?#19979;,众多的不利因素?#19981;?#22686;加,特别是有可能的豪华车征收高额的奢侈税,如果按照上述的定价分析,特?#20272;?#27773;车很有可能在这些被征收奢侈税的车企名单中,原本依靠补贴的新能源汽车,面对这样的境况,估计会思索是否进入这个市场,至少当下的环?#25764;?#22260;,对于豪华车市场来讲,需要一个低调的蛰伏期。(作者为北美华人汽车工程师协会常务理事)</P></DIV><BR style="TEXT-ALIGN: left; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 12px/48px Verdana, Geneva; WHITE-SPACE: normal; LETTER-SPACING: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"></td> </tr> <tr align="right"> <td colspan="2"><p align="left"> </p> <p align="left"><span style="font-size: 14px"><span style="font-weight: bold">【声明】</span><br> <br>   本网站发表的文章包括原创信息、转载信息和会员投稿,如您认为上述内容涉?#26696;?#20154;、企业隐私或涉及著作权,要求修改<br><br> 或?#22659;?#30340;,请发邮件至: mengli@dejinsz.com,我们将在一个工作日内和您联系妥</span><span style="font-size: 14px">善处理</span>!</p> <p> </p></td> </tr> <tr align="right"> <td colspan="2"> </td> </tr> </table> <br> 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